Posts about

pharma marketing

Reshaping pharmaceutical marketing: multichannel pharma marketing doesn't exist

Every day in the company we talk about multichannel, thinking that it is the frontier of the...

Continue reading

Reshaping pharmaceutical marketing: moment of truth

In this article I will try to highlight the disruptive acceleration in the field of pharmaceutical...

Continue reading

Reshaping pharmaceutical marketing: the agony of production frequency

The best reflections emerge from reading and especially discussing with those who disagree but have...

Continue reading

Reshaping pharmaceutical marketing: from doctors database to access map

The doctor database is only a company asset if it is qualified, correct, certified and above all...

Continue reading

Pharma Multichannel in Italy? Let's start with the basics

Let's start with the basics: pharma multichannel has no unambiguous definition, it is true. But it...

Continue reading

Reshaping pharmaceutical marketing, not using the heirloom box

Faced with the spread of the Sars-Cov-2 virus, the pharmaceutical industry is facing several...

Continue reading

Reshaping pharmaceutical marketing: high tech - high touch

One of today's false myths is that we talk less because we're always on our cell phones. In fact,...

Continue reading

Reshaping pharmaceutical marketing: trends according to McKinsey

Predicting future trends has been a human and scientific endeavour that has evolved over time and...

Continue reading