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Pharma Multichannel Marketing

Reshaping Pharmaceutical Marketing: is there a difference between supplements and nutraceuticals?

Is there a difference between supplements and nutraceuticals? What is the difference between...

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The 3 Steps to a Digital Pharma Project

The challenges faced by a manager in the pharmaceutical sector in using digital to promote or...

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Reshaping Pharmaceutical Marketing: the 5 key factors of Multichannel

The Multichannel Pharma in Italy is not a different way of marketing than in the past, it is just a...

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Pharma Multichannel in Italy? Let's start with the basics

Let's start with the basics: pharma multichannel has no unambiguous definition, it is true. But it...

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