Posts about

pharmaceutical marketing

Reshaping pharmaceutical marketing: moment of truth

In this article I will try to highlight the disruptive acceleration in the field of pharmaceutical...

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Reshaping pharmaceutical marketing: the agony of production frequency

The best reflections emerge from reading and especially discussing with those who disagree but have...

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Reshaping pharmaceutical marketing: from doctors database to access map

The doctor database is only a company asset if it is qualified, correct, certified and above all...

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Pharma Multichannel in Italy? Let's start with the basics

Let's start with the basics: pharma multichannel has no unambiguous definition, it is true. But it...

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Reshaping pharmaceutical marketing, not using the heirloom box

Faced with the spread of the Sars-Cov-2 virus, the pharmaceutical industry is facing several...

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