pharmaceutical marketing

Every day in the company we talk about multichannel, thinking that it is the frontier of the...

I try to explain how we need to review our marketing models and how we need to apply them in three...

The Multichannel Pharma in Italy is not a different way of marketing than in the past, it is just a...

In this article I will try to highlight the disruptive acceleration in the field of pharmaceutical...

The best reflections emerge from reading and especially discussing with those who disagree but have...

The doctor database is only a company asset if it is qualified, correct, certified and above all...

Let's start with the basics: pharma multichannel has no unambiguous definition, it is true. But it...

Faced with the spread of the Sars-Cov-2 virus, the pharmaceutical industry is facing several...

One of today's false myths is that we talk less because we're always on our cell phones. In fact,...