Reshaping Pharmaceutical Marketing: is there a difference between supplements and nutraceuticals?
Is there a difference between supplements and nutraceuticals? What is the difference between...
Posts about
pharmaceutical sales representative in italy
Multichannel pharmaceutical marketing in Italy: 3 mistakes to avoid
The pharmaceutical multichannel can be unclear if you don't know what to avoid.
The patient at the centre also in pharmacy: the mantra of the Pharmaceutical Sales Rep in Italy
Among the reasons why a pharmacist buys a product, discounting is not the first and not the...
Pharmaceutical Sales Rep in Italy must change: a new portrait
Pharmaceutical Sales Representative in Italy must change now or it will be overwhelmed.
Value Selling Proposition: the secret to selling in the pharmacy
Multichannel breaks down the pharmaceutical sales rep in Italy that does not work and maximises the...
Marketing models: the 3 challenges yesterday and today
I try to explain how we need to review our marketing models and how we need to apply them in three...
Slippers and dressing gown: the outfit for medical congresses
The traditional congress moves from jacket and tie to slippers and dressing gown. Among the...
The 3 Steps to a Digital Pharma Project
The challenges faced by a manager in the pharmaceutical sector in using digital to promote or...
The so-called 'telephone' has too many shortcomings
"This 'telephone' has too many shortcomings to be seriously considered as a means of communication....