Posts about

pharmaceutical marketing in italy (2)

Reshaping Pharmaceutical Marketing: the 5 key factors of Multichannel

The Multichannel Pharma in Italy is not a different way of marketing than in the past, it is just a...

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Reshaping pharmaceutical marketing: surrendering to complexity

As we have all noticed, it is not only the unpredictability of events (COVID-19, Wars and who knows...

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Reshaping pharmaceutical marketing: moment of truth

In this article I will try to highlight the disruptive acceleration in the field of pharmaceutical...

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Reshaping pharmaceutical marketing: the agony of production frequency

The best reflections emerge from reading and especially discussing with those who disagree but have...

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Reshaping pharmaceutical marketing, not using the heirloom box

Faced with the spread of the Sars-Cov-2 virus, the pharmaceutical industry is facing several...

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Reshaping pharmaceutical marketing: high tech - high touch

One of today's false myths is that we talk less because we're always on our cell phones. In fact,...

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