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Reshaping Pharmaceutical Marketing: The Leopard and Pharmaceutical Congresses

'If we want everything to remain as it is, everything must change'. Says Tancredi to the Prince of...

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Reshaping Pharmaceutical Marketing: is there a difference between supplements and nutraceuticals?

Is there a difference between supplements and nutraceuticals? What is the difference between...

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Reshaping Pharmaceutical Marketing: Reduce, Prevent, Manage, Recognise. Not just cure

There are a few projects we have carried out that have made me particularly proud and satisfied...

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Reshaping Pharmaceutical Marketing: Pharma Marketing and Rare Diseases

I have attended various events dedicated to rare diseases, but I was very impressed by a Rare...

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How to get pharmaceutical sales representative wrong in 4 moves

Practical guide to getting pharmaceutical sales representative wrong.

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The new normal: defining future scenarios

Whatever we write today, will remain written and can be disproved, and so the predictions that are...

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Pharmaceutical Sales Representative will never be obsolete

The right message to the right person at the right time is the challenge of pharmaceutical sales...

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Multichannel is the tool not the solution

Many data indicate that the doctor's behaviour has changed. But it is above all the attitudes and...

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Multichannel pharmaceutical marketing in Italy: 3 mistakes to avoid

The pharmaceutical multichannel can be unclear if you don't know what to avoid.

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The patient at the centre also in pharmacy: the mantra of the Pharmaceutical Sales Rep in Italy

Among the reasons why a pharmacist buys a product, discounting is not the first and not the...

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