Posts about

pharmaceutical marketing in italy

Reshaping Pharmaceutical Marketing: is there a difference between supplements and nutraceuticals?

Is there a difference between supplements and nutraceuticals? What is the difference between...

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Reshaping Pharmaceutical Marketing: Pharma Marketing and Rare Diseases

I have attended various events dedicated to rare diseases, but I was very impressed by a Rare...

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Multichannel pharmaceutical marketing in Italy: 3 mistakes to avoid

The pharmaceutical multichannel can be unclear if you don't know what to avoid.

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Pharmaceutical Sales Rep in Italy must change: a new portrait

Pharmaceutical Sales Representative in Italy must change now or it will be overwhelmed.

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Value Selling Proposition: the secret to selling in the pharmacy

Multichannel breaks down the pharmaceutical sales rep in Italy that does not work and maximises the...

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Reshaping pharmaceutical marketing: multichannel pharma marketing doesn't exist

Every day in the company we talk about multichannel, thinking that it is the frontier of the...

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Marketing models: the 3 challenges yesterday and today

I try to explain how we need to review our marketing models and how we need to apply them in three...

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Maturity of the Remote Pharmaceutical Representative in Italy: a measurable fact

The maturity of the remote pharmaceutical representative market in Italy is a fact and can be...

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The 3 Steps to a Digital Pharma Project

The challenges faced by a manager in the pharmaceutical sector in using digital to promote or...

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The so-called 'telephone' has too many shortcomings

"This 'telephone' has too many shortcomings to be seriously considered as a means of communication....

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