Reshaping pharmaceutical marketing: the new normal concept
It must be recognised that there are two complexities in defining a future scenario, one is the...
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Reshaping pharmaceutical marketing: do sales reps shower in the morning or in the evening?
This question might seem bizarre, but instead it stems from a sharp reflection of a McKinsey global...
Reshaping pharmaceutical marketing: the VUCA world and the war
The theme of the VUCA world (which I dealt with in this article), i.e. volatile, uncertain, complex...
Reshaping pharmaceutical marketing: patients are the engine
Pharmaceutical Sales Representative is changing.The patient changes the Pharmaceutical Sales...
Reshaping pharmaceutical marketing: why not develop MSL?
Just for those who are now approaching pharmaceutical marketing, I would like to clarify that the...
Reshaping pharmaceutical marketing: the VUCA world, adapt or perish
For years, indeed decades, marketing structures have been able to draw up (and largely comply with)...
Reshaping pharmaceutical marketing: training is unproductive and needs to be cut
Training in pharmaceutical marketing in Italy is an unproductive expense and should be cut if you...
Reshaping pharmaceutical marketing: targeting is spam
Flyers work, we get them every day; email spam works, we experience it every day. But in pharma,...
Reshaping pharmaceutical marketing: the rising costs of traditional marketing
I do not believe that the traditional channels of pharmaceutical marketing no longer work. I don't...
Reshaping pharmaceutical marketing: from resilience to flexibility
Resilience means the ability to withstand impacts, shocks without suffering a disastrous breakdown,...