Pharmaceutical Sales Rep in Italy must change: a new portrait
Pharmaceutical Sales Representative in Italy must change now or it will be overwhelmed.
News
Value Selling Proposition: the secret to selling in the pharmacy
Multichannel breaks down the pharmaceutical sales rep in Italy that does not work and maximises the...
Reshaping pharmaceutical marketing: multichannel pharma marketing doesn't exist
Every day in the company we talk about multichannel, thinking that it is the frontier of the...
Marketing models: the 3 challenges yesterday and today
I try to explain how we need to review our marketing models and how we need to apply them in three...
Maturity of the Remote Pharmaceutical Representative in Italy: a measurable fact
The maturity of the remote pharmaceutical representative market in Italy is a fact and can be...
Slippers and dressing gown: the outfit for medical congresses
The traditional congress moves from jacket and tie to slippers and dressing gown. Among the...
The 3 Steps to a Digital Pharma Project
The challenges faced by a manager in the pharmaceutical sector in using digital to promote or...
The so-called 'telephone' has too many shortcomings
"This 'telephone' has too many shortcomings to be seriously considered as a means of communication....
Reshaping Pharmaceutical Marketing: the 5 key factors of Multichannel
The Multichannel Pharma in Italy is not a different way of marketing than in the past, it is just a...
Reshaping pharmaceutical marketing: surrendering to complexity
As we have all noticed, it is not only the unpredictability of events (COVID-19, Wars and who knows...