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Pharmaceutical Sales Rep in Italy must change: a new portrait

Pharmaceutical Sales Representative in Italy must change now or it will be overwhelmed.

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Value Selling Proposition: the secret to selling in the pharmacy

Multichannel breaks down the pharmaceutical sales rep in Italy that does not work and maximises the...

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Reshaping pharmaceutical marketing: multichannel pharma marketing doesn't exist

Every day in the company we talk about multichannel, thinking that it is the frontier of the...

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Marketing models: the 3 challenges yesterday and today

I try to explain how we need to review our marketing models and how we need to apply them in three...

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Maturity of the Remote Pharmaceutical Representative in Italy: a measurable fact

The maturity of the remote pharmaceutical representative market in Italy is a fact and can be...

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Slippers and dressing gown: the outfit for medical congresses

The traditional congress moves from jacket and tie to slippers and dressing gown. Among the...

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The 3 Steps to a Digital Pharma Project

The challenges faced by a manager in the pharmaceutical sector in using digital to promote or...

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The so-called 'telephone' has too many shortcomings

"This 'telephone' has too many shortcomings to be seriously considered as a means of communication....

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Reshaping Pharmaceutical Marketing: the 5 key factors of Multichannel

The Multichannel Pharma in Italy is not a different way of marketing than in the past, it is just a...

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Reshaping pharmaceutical marketing: surrendering to complexity

As we have all noticed, it is not only the unpredictability of events (COVID-19, Wars and who knows...

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