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Reshaping pharmaceutical marketing: you don't launch products on the market to your consumers

Even today, in pharmaceutical marketing, there is no one who does not adopt the term market to ...

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Reshaping pharmaceutical marketing: from dominance to collaboration

The trend: 'from domination to collaboration' I think is one to consider, precisely in terms of its...

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Reshaping pharmaceutical marketing: high tech - high touch

One of today's false myths is that we talk less because we're always on our cell phones. In fact,...

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Reshaping pharmaceutical marketing: trends according to McKinsey

Predicting future trends has been a human and scientific endeavour that has evolved over time and...

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