News

Reshaping Pharmaceutical Marketing: Reduce, Prevent, Manage, Recognise. Not just cure

There are a few projects we have carried out that have made me particularly proud and satisfied...

Continue reading

Reshaping Pharmaceutical Marketing: Pharma Marketing and Rare Diseases

I have attended various events dedicated to rare diseases, but I was very impressed by a Rare...

Continue reading

How to get pharmaceutical sales representative wrong in 4 moves

Practical guide to getting pharmaceutical sales representative wrong.

Continue reading

The new normal: defining future scenarios

Whatever we write today, will remain written and can be disproved, and so the predictions that are...

Continue reading

Pharmaceutical Sales Representative will never be obsolete

The right message to the right person at the right time is the challenge of pharmaceutical sales...

Continue reading

Multichannel is the tool not the solution

Many data indicate that the doctor's behaviour has changed. But it is above all the attitudes and...

Continue reading

Multichannel pharmaceutical marketing in Italy: 3 mistakes to avoid

The pharmaceutical multichannel can be unclear if you don't know what to avoid.

Continue reading

The patient at the centre also in pharmacy: the mantra of the Pharmaceutical Sales Rep in Italy

Among the reasons why a pharmacist buys a product, discounting is not the first and not the...

Continue reading

Pharmaceutical Sales Rep in Italy must change: a new portrait

Pharmaceutical Sales Representative in Italy must change now or it will be overwhelmed.

Continue reading

Value Selling Proposition: the secret to selling in the pharmacy

Multichannel breaks down the pharmaceutical sales rep in Italy that does not work and maximises the...

Continue reading